Little Black Book of Entrepreneurship by Fernando Trías de Bes

Little Black Book of Entrepreneurship

by Fernando Trías de Bes

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Business & Finance

You learn more from why other founders failed than from studying their successes. Fernando Trías de Bes builds this short guide around 14 key failure factors, the mistakes to rule out before you launch, and asks you to judge your own aptitude honestly first.

Core ideas
  • The idea is overrated: The business idea matters less than most would-be founders assume, so it shouldn't be the thing your confidence rests on.
  • Enthusiasm cuts both ways: The energy that gets a founder started is an asset, and the book counts it among the dangers you need to check.
  • Partners: Taking on partners is both a threat and an opportunity, which makes how you choose them one of the decisions to get right before launch.
Published2008
Pages152
ISBN9781580089326
ReadJun 2023

Connected to 3 other books

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