Revenge of the Tipping Point
by Malcolm Gladwell
View on GoodreadsGladwell's 2000 book asked how good ideas spread like epidemics, and this return asks how harmful ones do. He keeps the original three rules and adds overstories, the governing narratives that decide what tips in a community, plus superspreaders and social engineering, tested on Miami's fraud culture, Los Angeles bank robberies and opioids.
Core ideas
- Overstories can be built: A community's governing narrative matters, spreads and can be created on purpose, which is how social epidemics get engineered.
- The Magic Third: Palo Alto's Lawrence Tract integrated racially in the 1950s using strict ethnic quotas, a tipping threshold managed by design.
- Paperwork as overstory: States with duplicate or triplicate prescription forms for Schedule II narcotics convinced doctors opioids were different, so they prescribed more cautiously.
Published2024
Pages352
ISBN9780316575805
ReadJan 2025
