The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
View on GoodreadsKeep the cue, keep the reward and swap the routine. That's how you change a habit you can't erase, according to Charles Duhigg, and belief and community help it stick. He then carries the same mechanism from individual lives into companies and social movements.
Core ideas
- The loop: A cue triggers a routine that delivers a reward, and over time cue and reward become linked until a craving drives the behavior.
- Keystone habits: Change the right habit and wider change follows, as when CEO Paul O'Neill made worker safety the focus at Alcoa and transformed the company.
- Beyond one person: Procter & Gamble used habit research to make Febreze sell, and the same logic runs through Starbucks, Target's customer analytics and the Montgomery bus boycott.
Published2012
Pages375
ISBN9781400069286
ReadJun 2020
