The 12 Week Year
by Brian P. Moran
View on GoodreadsBrian P. Moran and Michael Lennington's case is that results come from execution, not from what you know, and a year is too long a deadline to make you execute. So you treat every 12 weeks as a full year, with the urgency an annual plan never has.
Core ideas
- Vision down to the day: A long-term vision sets the 12-week goals, which break down into weekly and daily actions.
- Score the doing: You track lead indicators for actions and lag indicators for results, and score your own execution every week.
- Ownership, not consequences: Accountability means owning your results rather than waiting for outside consequences, backed by weekly planning, check-ins and blocked time for high-value work.
Published2009
Pages208
ISBN9781118509234
ReadJun 2022
