Playing to Win: How Strategy Really Works by A.G. Lafley

Playing to Win: How Strategy Really Works

by A.G. Lafley

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Business & Finance

Strategy is choice, and if you're trying to serve everyone, you haven't made one. Lafley, who ran Procter & Gamble, and Roger L. Martin turn that into five linked questions and test it on P&G brands like Olay, Bounty, Swiffer and Febreze.

Core ideas
  • Five linked questions: Your winning aspiration, where to play, how to win, and the capabilities and management systems you need have to work as one set of choices.
  • Brands as evidence: Olay was repositioned around fighting seven signs of aging, and Bounty was split into original, extra soft and basic lines.
  • Test the conditions: For each strategic option, you ask what would have to be true for it to work, starting with the conditions least likely to hold.
Published2013
Pages272
ISBN9781422187395
ReadApr 2024

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