Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

by Tien Tzuo

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Business & Finance

Companies are moving from selling you products to running an ongoing subscription relationship with you, and every part of the business has to change with them. Tien Tzuo, founder of the subscription-software company Zuora, makes that case with Gabe Weisert through companies like Adobe, Fender and Caterpillar.

Core ideas
  • Access over ownership: The shift runs from owning products to paying for access, which puts direct customer relationships and the data they generate at the center.
  • Faster growth: The book claims recurring-revenue businesses grow many times faster than companies selling products the traditional way.
  • Every function changes: Sales, marketing, finance, accounting and IT all reorganize around subscription economics, and the PADRE framework (Positioning, Acquire, Deploy, Run, Expand) lays out the work.
Published2018
Pages254
ISBN9780525536475
ReadJan 2023

Connected to 4 other books

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The Membership Economy by Robbie Kellman Baxter The Membership Economy Robbie Kellman Baxter Read Jun 2022 More of what you pay for now buys access rather than ownership. Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach by Danny Iny Leveraged Learning Danny Iny Read Jan 2021 If you front-load your education into a degree, in Danny Iny's argument, it won't keep up with what work asks of you. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Content Inc. Joe Pulizzi Read Feb 2020 Build the audience first and the product second. Building A Story Brand by Donald Miller Building A Story Brand Donald Miller Read Feb 2020 Donald Miller's argument is that businesses lose customers by talking about themselves.