Building A Story Brand
by Donald Miller
View on GoodreadsDonald Miller's argument is that businesses lose customers by talking about themselves. Your customer is the hero of the story and your brand is the guide, and a seven-part story structure built on that makes your message clear enough for people to follow.
Core ideas
- SB7: A character has a problem, meets a guide who gives them a plan and a call to action, and faces the stakes of failure on the way to success.
- The wrong protagonist: When a company casts itself as the hero of its own marketing, customers lose interest, so the brand's job is to guide them instead.
- Everywhere you message: Miller, who founded the StoryBrand company, applies the framework to your website, your social media and your other marketing materials.
Published2017
ISBN9780718033323
ReadFeb 2020
