The Membership Economy by Robbie Kellman Baxter

The Membership Economy

by Robbie Kellman Baxter

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Business & Finance

More of what you pay for now buys access rather than ownership. Robbie Kellman Baxter's case is that technology, changing social behavior and generational change are driving that shift, so organizations should build formal, lasting relationships and recurring revenue instead of relying on one-time sales.

Core ideas
  • The forever transaction: The goal is a relationship that lasts, built on recurring revenue, community and belonging rather than on the next single purchase.
  • Know your super users: Direct, data-informed relationships with your customers matter, and so does identifying the super users among them.
  • Three parts: The book moves from what the membership economy is, to how you build one, to who uses it, with Netflix, Weight Watchers and SurveyMonkey among the cases.
Published2015
Pages272
ISBN9780071839327
ReadJun 2022

Connected to 6 other books

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