Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

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Business & Finance

Build the audience first and the product second. Joe Pulizzi, founder of the Content Marketing Institute, reverses the usual order: you attract people with focused, valuable content, then create what you sell to them. He calls Content Inc. a business model for content creators and says he used it himself building and selling content companies.

Core ideas
  • Sweet spot and tilt: Start where your expertise meets an audience need, then develop a distinctive angle that separates your content from competitors.
  • One base: Publish on one primary platform and grow the audience through search and social sharing before you expand to more channels.
  • Money comes last: The six-step model in this 2015 edition puts harvesting an audience ahead of diversifying, and only then do you monetize.
Published2015
Pages353
ISBN9781259589669
ReadFeb 2020

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