The Snowball System: How to Win More Business and Turn Clients into Raving Fans by Mo Bunnell

The Snowball System: How to Win More Business and Turn Clients into Raving Fans

by Mo Bunnell

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Business & FinancePersonal Growth & Leadership

Be strategically helpful, build steady habits, and let the results compound like a snowball. That's Mo Bunnell's system for lawyers, consultants, account managers and freelancers who have to bring in their own work, and his case is that it's learnable, works for introverts, and doesn't depend on a talent for hard selling.

Core ideas
  • Helpful, not pushy: Selling is recast as being strategically helpful to clients, something you can practice rather than a personality you need to have.
  • GrowBIG: The book's foundation is the GrowBIG business development system, drawing on research into how buyers behave and what speeds up a sale.
  • Habits compound: Small, consistent actions build on each other over time, and the worksheets scale from a sole practitioner to a multinational.
Published2018
Pages304
ISBN9781610399609
ReadJan 2023

Connected to 6 other books

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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services by Tom McMakin How Clients Buy Tom McMakin Read Jan 2023 Selling a service isn't like selling a product, and the book is for experts trained in their craft, not in sales. How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services by Doug Fletcher How to Win Client Business When You Don't Know Where to Start Doug Fletcher Read Jan 2023 If you work in consulting or another professional-services firm, sooner or later the job includes bringing in clients, not only… The Membership Economy by Robbie Kellman Baxter The Membership Economy Robbie Kellman Baxter Read Jun 2022 More of what you pay for now buys access rather than ownership. Ditch the Pitch: The Art of Improvised Persuasion by Steve Yastrow Ditch the Pitch Steve Yastrow Read Mar 2022 Throw out the script, because your customers don't want the pitch. The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier The Coaching Habit Michael Bungay Stanier Read May 2021 When you jump in with advice, you take away someone's chance to find the answer. Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark Stand Out Dorie Clark Clark's argument is that doing excellent work won't, on its own, get you recognized as an expert.