Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

by Dorie Clark

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Personal Growth & Leadership

Clark's argument is that doing excellent work won't, on its own, get you recognized as an expert. You have to develop a distinctive idea deliberately and then build an audience for it, and she makes the case through interviews with Seth Godin, Daniel Pink, Robert Cialdini and Nate Silver, plus her own career.

Core ideas
  • Finding the idea: Breakthrough ideas come from questioning accepted assumptions, drawing on an unusual background, doing original research or combining ideas from different areas.
  • Building the following: Once you have the idea, the audience comes from networking, blogging, speaking and publishing, and each chapter ends with self-assessment questions.
  • Making it pay: Expertise can become a living through consulting and paid speaking, and protecting unscheduled time to think is part of the work.
Published2015
Pages224
ISBN9781591847403
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